Case Studies

Pepsi Refresh Project: Measuring Impact of Consumer Driven Philanthropy

Client Need:  In 2010, Pepsi embarked upon on a revolutionary type of marketing strategy: one that pledged $20 million to the best ideas for creating social change as decided upon by its consumers through online voting. This socially-oriented strategy, known as the Pepsi Refresh Project, replaced many forms of traditional marketing.  Most notably, Pepsi forewent Super Bowl advertising in order to support the Refresh Project.   To leverage grantmaking as marketing, however, Pepsi needed a clear way to measure and communicate the impact of its philanthropy on individuals, communities and the country. 


Developing a Measurement Process for Grantees

Client Need: An international clothing manufacturer approached Mission Measurement with the desire to develop a reliable and repeatable approach to collecting performance data and communicating results about their global grantmaking efforts.  The organization had struggled in the past with creating a system that was able to capture the impact they were making across their foundation programs. 


Using Performance Data to Increase Impact

Client Need: A large US-based corporate funder, that gave more than $20 million a year to 50 different youth serving organizations was getting pressured from its key stakeholders, including executive leadership in the business, to demonstrate impact of their investments. Previously they had been giving grants in a variety of program areas and were unsure if that was the best approach to reach their organizational goals.  Additionally, they did not know the areas where they were having the most impact and how their strategies could be adjusted in order to produce more impact.


Measuring Impact of School Network

Client Need: A membership organization of urban middle schools was interested in understanding the national impact of its member schools and the value the network was providing. This membership organization serves as a support provider, lending academic, strategic, operational, and professional development guidance to its members. Like many membership organizations in a challenging economic environment, it felt increased pressure to demonstrate value to existing and prospective funders, as well as its member schools. 


Evaluating and Communicating Effectiveness of Education Program

Client Need: A civil rights museum that designs and administers several educational programs had yet to develop an organizational strategy for evaluating and communicating the effectiveness of its educational programs. Over time, education funders have become more insistent about only funding grantees that outline clear plans for measuring the outcomes of their grants.  So, when the client applied for funding from the Department of Education (DOE) and needed to develop a plan for evaluating its performance, it approached Mission Measurement to design an evaluation strategy as part of the grant application. 


Demonstrating Business Value of Corporate Philanthropy Program

Client Need: The charitable sister organization of a $20 billion food services corporation sought to measure the social impact it was creating and determine what business value, if any,  it was driving.  Specifically, the organization wanted to investigate what effect the organization was having on consumer trust of its parent company.