Demonstrating value to a corporate funder. A $10 million win thanks to the right value proposition.

Problem:

The charitable sister organization of a $20-billion food services corporation sought to measure the social impact it was creating and determine what business value, if any, it was driving. Specifically, the organization wanted to investigate what effect the organization was having on consumer trust of its parent company.

Solution:

Our team conducted quantitative and qualitative research by engaging key stakeholders including franchise owners, employees, company executive, hospitals, financial donors and customers.

Through rigorous analysis of performance data, we developed a common set of performance metrics and a strategic framework that serves as the guidepost for all charitable activities and its integration with the corporation.

Results:

Our work enhanced the organization’s value proposition to the corporation, resulting in an additional $10 million in annual philanthropic funding.

The performance data was also used to earn increased funding from external donors.

Additionally the data led the corporation to increase the prominence of the organization throughout the entire company.