It’s 18 months into the launch of an African development program and we’re rethinking our client’s logic model.  “Uh oh,” you say, “why wasn’t this fully baked from the get-go?”  As it turns out, the opportunity to revisit and revise theories, logic and ideas is truly terrific.  It’s terrific because the organization has invested in measurement and now has the data to inform and improve its strategy and produce greater if not significantly greater impact later.

Every offense in football shares the same mission: score points. The best way to score points is the touchdown (big news, I know). To do this, teams utilize a combination of players with different skill sets suited to a number of different roles. Quarterbacks take the ball and put it in the hands of running backs and wide receivers who elude would-be tacklers as they advance the ball downfield. These "skill position" players score the touchdowns and get the accompanying glory. Every fall, millions of fantasy football owners across the country obsess over touchdowns and the skill position players who score them. But that's only half of the story.