January, 2007

Why Corporations Care

Philanthropy is fast becoming one of the hottest business strategies of the decade. Hung over from drinking too much CSR KoolAid (and wary from writing fancy reports that no one reads), companies are finding that philanthropy is a more strategic instrument. While CSR at best disproves a negative ("honestly, we're not bad, look, we're complying with all the rules..."), philanthropy is more pro-active and controllable. The subject is getting surprisingly high billing in the mainstream business press. Here are the latest headlines and research that we've seen in recent weeks: ...