Last year, my Mission Measurement compatriots blogged about the development of metrics for use on all foods to indicate the carbon footprint for individual products. Environmentalists (and other invested parties) would like to place a “Carbon Label” on all products, similar to the nutritional labels currently required. My colleagues have made unique observations about how and why industries are finally beginning to measure the nutritional value, social impact, and business value of what seems intangible and too complicated to measure. They aptly point out that it’s important to use credible and practical scales to measure. ...

The following post first appeared on Change.org as the kickoff to a series of guest posts from Mission Measurement and Jason Saul. See the original post here and check back for future posts in 2009! ...