Title: Donors Forum, How to Generate Business Value through CSR

Summary: In this "Reset Economy," CSR is under tremendous pressure to demonstrate its value to the business. To do so, practitioners must transform their work from a compliance function to a business strategy. Strategic philanthropy, cause marketing, and slick sustainability reports aren't going to cut it. CEOs, investors, and analysts are looking for measurable business impact. What do next-generation CSR strategies look like? How are companies actually measuring the business impact of CSR?  Participants will learn how to measure and improve the business value of CSR initiatives.