Title: Creating Business Value: 5 Strategies for Corporate Social Innovation

Summary: The role of corporate citizenship is fundamentally changing from a support function to a strategic business unit. The fact is, most citizenship strategies were never designed to produce business value - they were designed to satisfy the social contract.  To survive, citizenship professionals must develop a new set of strategies that drive business value.  Based on three years of research to capture the value of citizenship programs at many of America’s leading corporations, Jason Saul reveals the five social innovation strategies used by companies to drive business results.  Chock full of real-life examples, this session will provide participants with practical advice on how to implement these new strategies and forge philanthropy strategies into socially impactful business strategies.      

Speaker: Jason Saul