Social media is taking off.  And nonprofits can take off with it.  By plugging into existing social networks, nonprofits can take advantage of the power of online chatter.  The Stanford Social Innovation Review highlights the role social media can play in fundraising.  They suggest, in particular, that nonprofits "should not use the failing economy as an excuse to avoid social media," rather the economy should be driving them to this outlet.

Before jumping in head first, however, nonprofits should ask themselves a few important questions.  First, consider who you're trying to reach.  Which social media platforms do they frequent?  Second, consider what you're trying to accomplish with that population.  Do you want to drive people to donate?  To attend an event?  To share best practices?  Third, consider the resources required to maintain an online presence.  Do you have the capacity to keep the content current?  Who will respond to 'tweets' and blog posts?

Over the past two weeks, I have received invitations every day to connect with clients, causes, and events on various social media platforms.  Though I would like to take this as a sign of my popularity, it's more likely to be a sign that nonprofits are realizing how to harness the power of these communities.