The first time a client used the term “WIIFM” (pronounced whiff-um) in a sentence as though it were a real word, I thought perhaps she was speaking another language or using an industry-specific expression that I wasn’t familiar with.  I quickly learned that WIIFM is not only a part of the English language but also a concept that’s relevant to every industry and every project I’ve worked on.  WIIFM stands for “What’s In It For

It’s conference season and corporate responsibility professionals from across the country are convening under the auspices of a number of CSR-related topics and themes.  As leaders in CSR strategy and social innovation, Mission Measurement staff leads workshops, serves on panels and participates in conversations about the next generation of corporate social responsibility and impact measurement in the context of CSR.  Over the past month, our team has take part the following events:

In continued affirmation of this year's CSR trends, Todd Cohen of the Philanthropy Journal wrote on Wednesday, "In an economy and marketplace undergoing sweeping changes because of the recession, experts say, companies increasingly aim to make their giving more strategic, collaborative and productive."

“Is the economic downturn affecting the willingness and readiness of companies to look at the economic, social, and environmental impact of their business practices? Or is this a perfect time to reassess current programs and adapt them to changing—and in many cases increasing—needs in society?”