environmental

Do Good and Save Cost: I-Go Car Sharing Expands Market, Social Impact

My ears perked up when I heard the words “save you money” at a recent CSR event hosted by Jane Madden, SVP of CSR and Sustainability at Edelman.  The guest speaker, Sharon Feigon, CEO of I-Go Car Sharing, explained how her organization has grown beyond individuals to serve businesses and local governments.  “While most of our customers really believe in our social and environmental impact, it’s truly the price that makes or breaks the sale,” she said.  Currently a member of another car share program, I was intrigued.