If you are someone deeply involved in the nonprofit sector, you most likely receive daily emails, newsletters, or updates with some permutation of the following words: how to, nonprofit, survive, fundraising, downturn, results, and impact. It’s probably not a surprise that in this resource-constrained climate, many funders and donors are more targeted in their grantmaking and donating. They are demanding more data-driven results from grantees and less anecdotal evidence. In a recent survey, a group of 30-49 year-olds were asked to rank the importance of certain topics when considering donating through social media.