Thomas Siebel, founder of Siebel Systems, Inc., achieved significant results when he decided to take a stand against methamphetamine ("meth") abuse in Montana a few years ago.  Investing several million dollars in media campaigns, Siebel dramatically improved the state's ranking among U.S. states in terms of meth abuse—moving from 5th to 39th—and more than tripled the percent of Montana teens who are aware of the dangers of meth—shifting that number from 25% to 93%.