The first time a client used the term “WIIFM” (pronounced whiff-um) in a sentence as though it were a real word, I thought perhaps she was speaking another language or using an industry-specific expression that I wasn’t familiar with.  I quickly learned that WIIFM is not only a part of the English language but also a concept that’s relevant to every industry and every project I’ve worked on.  WIIFM stands for “What’s In It For

In continued affirmation of this year's CSR trends, Todd Cohen of the Philanthropy Journal wrote on Wednesday, "In an economy and marketplace undergoing sweeping changes because of the recession, experts say, companies increasingly aim to make their giving more strategic, collaborative and productive."