Often met with a dreadful shudder or apathetic roll of the eyes, measurement can be an unfriendly topic among leaders of nonprofit organizations or program officers.  It can be seen as academic exercise that yields little useful information or, worse yet, a way for innovative and likely effective programs to be pushed off the table because measuring their impact seems impossible to do without unlimited time and resources.

"We just met with a foundation the other day, and that's what piqued their interest — the outcomes. A lot of donors are saying, 'If you can't show me the difference my dollar makes, I'm probably not going to give you that next year.' " - Joshua Hale, Big Shoulders Fund Executive Director "...over the years there's been an increase in requests to understand the tangible outcomes. Now [donors] say, 'Give me a specific story, give me a quantitative result.' " - Lorrie Lynn, United Way Director of Research, Planning and Education