selling your impact

Expanding Your Donor Pool with Data

Your organization has likely done a masterful job of cultivating strong funding relationships with a cadre of donors who value the fine work you do in the community. These donors have meaningful relationships with your leadership team and with your board members. In fact, they may socialize with your board members and executive director from time to time outside of the context of your organization. Or their spouses are on the board of another community organization together or know each other from their college days. Regardless, their support of your organization is primarily based on strong social and personal relationships and an emotional valuing of your cause.