Mission Measurement’s corporate practice is based on a simple premise: By focusing on the value of social impact outcomes, we can develop new corporate strategies that drive profit while doing good.

We call it the Social Value Proposition (SVP). It’s that sweet spot where profit intersects social impact. And it’s gaining traction with companies—from family-run mom and pops to the Fortune 50.

Over the last year, we’ve seen our approach to SVP-based strategies build momentum, as we formed partnerships with standard-bearers like PepsiCo, McDonalds, BMO Harris Bank, Cisco and The Walt Disney Company.

Of course our practice began in the corporate sphere five years ago with our very first client, Kraft Foods. But the recent surge in interest in the SVP and how it can be leveraged to generate both profits and social impact is unprecedented.

It’s the beginning of what could be a sea change in corporate strategy.

Our client work has always been at the center of our work, but our vision is much bigger than the sum of each client. We make no secret of the fact that we’re out to change the world. Or more specifically, to change the way the world does business—to promote the SVP and profit-maximizing strategies that serve a social good.

And with each new client we are developing new insights and proof points that bring us a step closer to that goal.

One Fortune 50 client has effectively re-invented the concept of corporate philanthropy. The company’s campaign directly improved the lives of over a million people while elevating its brand among nearly as many key consumers.

Our work with another Fortune 50 company led to the creation of an entirely new social impact concept: Hunger-free zones. The zones refocused corporate assets in smart ways and provided brand-building and new market opportunities for the company—all based on its unique SVP.

As we roll out projects with several Fortune 500 clients over the next year, we look forward to further refining and reinforcing our outcomes- and value-driven approaches to corporate strategy.

They’re ambitious strategies with even more ambitious goals. But with some of the world’s biggest corporations behind us, we now know that we’re not the only ones who believe they can change the world.