Mar 8 2017
McDonald’s and other traditional fast food giants may be losing marketshare to fast casual spots and regional chains, but a new study has confirmed just why some consumers are stepping away from big brands.
According to a new report, consumers surveyed said McDonald’s has the lowest quality food out of all the big fast food food restaurants. The chain was ranked in the number 12 spot (out of 12) in a review conducted by RBC Capital Markets, a global investments bank.
Together with research firm Mission Measurement, RBC asked 1,000 people to determine how they ranked the top U.S. sandwich and burger chains based on the quality of the food served.
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