OUR CLIENTS

Empowering Decision Makers to Change the World

 

With so much invested in solutions that advance society, the demand for data is at an all-time high. For nearly fifteen years, Mission Measurement has worked at the forefront of the social impact measurement space, helping leading organizations become more accountable, strategic and outcomes-driven. Each client engagement aims to better demonstrate impact and significantly improve the return on investment.

 

Nonprofit

Helping a Global Charity Measure
and Communicate Impact

Client Problem:

 

Free The Children is an international charity organization focused on educating and empowering young people. Their yearlong educational programs in the US, UK and Canada nurture compassion in students and gives them the tools to create transformative social change.  In global communities, Free The Children transforms lives with solutions that are adaptive, effective and sustained long term by the community itself.

The organization is rapidly expanding beyond its home base in Canada and wanted to create an evidence base that highlights the impact Free The Children generates across their participants.  The organization desired to measure both current and long-term impact of their programming on youth as well as alumni in Canada and the U.S. in order to share their story with funders, school systems, and regional governments and to continue to improve their program offerings.

 

Our Approach:

 

Mission Measurement proposed a study be conducted amongst youth, alumni and educators to measure the outcomes Free The Children generates and the longer term impact their programming creates.  MM conducted extensive qualitative research to build and test hypotheses as well as capture language used by our target audiences.  We then used a quasi-experimental design to conduct quantitative research in the US and Canada amongst the three groups.  We also conducted research with control samples for each of these groups.  The evidence base we created allowed us to demonstrate the impact, across priority outcomes, that engagement with Free The Children generates as seen through the lens of each of our samples.  Educator data added validity to the self- reported participant and alumni data.

 

Outcomes:

 

We used this rich evidence base to both tell a compelling impact story, which could be tailored to individual stakeholder interests and to define areas in which Free The Children could refine programming in order to increase impact.

 

Philanthropy

Helping a Leading Foundation to Measure the Impact of its Education Grant Portfolio

Client Problem:

 

The Carnegie Corporation of New York reached the five year mark of its Urban and Higher Education investments and was interested in reflecting on this past work to assess effectiveness of education investments and inform future decision making about grantmaking and complementary activities. The Corporation was also seeking guidance on opportunities to increase the impact of their work and improve their measurement system.

 

Our Approach:

 

Mission Measurement conducted a strategic assessment of the Urban and Higher Education grants portfolio and aligned it to our Outcomes Taxonomy™.  Using mixed-methods quantitative and qualitative analysis, we crafted a final report on the effectiveness of the past work to mobilize the field of education.  MM additionally provided guidance to the Foundation on how to standardize evaluation of its grants to improve future decision making.

 

Outcomes:

 

The Corporation has leveraged the impact framework created to organize findings about the Program’s performance and efforts to create systems change in the field of education. The Corporation’s staff and Board are also currently integrating new methods of program evaluation to better inform decision making.

 

Corporate

Helping a Global Corporation to Develop Social Programs that Drive Business Growth

Mission Measurement worked with the Corporate Citizenship business unit at Walt Disney Parks and Resorts (WDPR) to develop a social strategy that could support the company’s aggressive business objectives.  As a result, we developed WDPR’s Social Value Proposition and accompanying concept activations to bring these social strategies to life.

 

Client Problem:

 

The Corporate Citizenship business unit at Walt Disney Parks and Resorts (WDPR) wanted an impactful social strategy that went beyond traditional CSR initiatives.  They needed a strategy for their social investments that delivered more than just improved reputation- one that could also support the company’s aggressive business objectives.

 

Our Approach:

 

Mission Measurement collaborated with WDPR to conduct extensive primary research with the brand’s primary target audience.  This resulted in an evidence base that identified the social benefits that mattered most to consumers and which would influence key business metrics, such as length of stay, spend, and visitation, for WDPR.  This enabled the team to develop the brand’s Social Value Proposition based on rich consumer insights that could generate both social benefits as well as business value.  The Mission Measurement team also developed and recommended social strategies and programs that could deliver these social benefits through unique, compelling activation strategies.  For example, Mission Measurement established a partnership between WDPR and the nonprofit KaBoom! to bring playtime to families across the US, beyond Disney’s actual parks and resorts.

 

Outcomes:

 

WDPR now had a strategic framework that enabled it to design social programs that not only generated social impact but also business value.  They were able to launch a unique partnership with KaBoom! that was customized to the brand and which generated the important social benefits that WDPR’s target customers valued.  WDPR created fun-filled family play across six US cities to spend meaningful family time, and foster creativity across current and potential WDPR customers.

 

Government

Helping a State Government
Budget for Results

In 2010, the State of Illinois passed Budgeting for Results (BFR), a spending reform act to institute an outcomes-oriented budgeting process for the State. The BFR Commission was appointed to help guide the State of Illinois towards developing a more accessible and responsible state budget by using program performance data during the appropriations process, expanding public reporting of state agency performance information, and increasing the number of opportunities for residents to inform state spending.

 

Client Problem:

 

The BFR Commission partnered with Mission Measurement to develop a prototype analytical solution that could be used to inform strategic decision-making across the legislative and executive branches. In collaboration with the Governor’s Office of Management and Budget, a sample of education programs across multiple State agencies was selected for inclusion in the pilot.

 

Our Approach:

 

The Mission Measurement team launched this pilot by working with the BFR Commission to understand the social impact priorities of the State of Illinois’s education portfolio. These priorities were mapped to six standardized education outcomes from Mission Measurement’s Outcomes Taxonomy™. Once these priority outcomes were identified, Mission Measurement created aligned each pilot program to one of the six standardized education outcomes. This exercise provided the State with a solid framework through which it could begin to view the results of its allocated resources and the value of its funded programs.

 

With the help of State agencies, Mission Measurement collected information around program design, budget, reach, metrics, and existing data and research related to programmatic success for each pilot program. Using a prototype of Universal Impact®, Mission Measurement then assessed each program and developed standardized program reports to visualize program information and key metrics in a format designed to be easily accessible to state legislators. These reports summarized observations about program evidence and effectiveness, performance according to the three key metrics of Efficacy Rate, Expected Outcomes, and Cost Per Outcome.

 

Outcomes:

 

The pilot provided the State with a demonstration of the type of framework through which legislators could comparatively look at all State programs and enable them to enhance the impact of existing State programs, identify measurement gaps, and more deliberately apportion funding to the most efficient and effective programs, thereby achieving greater impact for the State’s constituents at the same overall budget levels.