The Customer Knows Best: Wall Street Needs to Prioritize Consumer Research

Aug 4 2014

In July’s edition of the Journal of Sustainable Finance & Banking John Hoeppner, Mission Measurement’s Head of Investment Research, outlines why a deep understanding of consumer decision-making is essential to investment analysis. The article features research on how companies can deliver social and traditional benefits to drive consumer purchase behavior.

 

PDF: The Customer Knows Best: Wall Street Needs to Prioritize Consume Research

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