By Dimitar Vlahov– Feb 19 2014
The glory of abundance is not necessarily lost and visions of a flourishing future are not naïve. There are strong signals pointing to the possibility of a thriving global economy — with health, dignity and happiness for all involved. The leading brands of tomorrow are seeing a wealth of opportunities in pursuing that possibility. They are reimagining their role in society, redesigning the ways they deliver value, and regenerating economic, environmental and social benefits as a result.
Smart brands planning for the long term are making sure their products and services are top-notch competitors in the market, while also solving social problems and alleviating, or altogether eliminating, resource tensions along the way. More and more are also starting to reach out in authentic voices, lifting artificial communication barriers and inviting key stakeholders on interactive, co-creative journeys. As we gear up to host hundreds of brands at the biggest annual gathering of the global Sustainable Brands community in early June, let’s take a look at what proved to be the 10 most popular talks from Sustainable Brands events in 2013.
Read the full article here.