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We Day: The Evolution of a Movement

By Marc and Craig Kielburger– Oct 29 2014

Seven years ago, before We Day became a global movement filling 14 stadiums in three countries, we stood together on a stage in front of an empty room, worried whether the first one would succeed. It was the eve of our first We Day in Toronto and we’d rarely been as nervous.

 

We had thousands of online registrations from students, but no guarantee they would come. The event was free, but to “earn” their ticket each participant was asked to perform an act of service for one local and one global cause of their choosing. Was this price of admission too high? There were no “real” celebrities attending — just some motivational speakers and local bands. And sure, celebrating the potential of young people to change the world sounded very cool to us — but the biggest group we’d ever assembled who shared that opinion was about 800. We had room in Toronto’s Ricoh Coliseum for 8,000. Gulp.

 

We had, however, unwittingly tapped into an idea young people had been waiting for.

 

Read the full article here.

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