Mission Measurement Launches the Social Value Index at Sustainable Brands 2014
June 04 2014
SAN DIEGO–(BUSINESS WIRE)–Mission Measurement Corp today launched a groundbreaking syndicated data product called the Social Value Index™ (SVI). The SVI and its components – the Social Value Score™ and Social Value Scorecard™ – identify and quantify three core insights: 1) the social value drivers of a specific industry that influence consumer demand and determine if a brand’s social impact efforts are relevant to their consumers; 2) the ratings and rankings of key competitors within an industry so a brand can see how successfully it is using social impact to influence consumer purchase compared to its peers; and 3) the estimated revenue increase, in dollars, for improving its Social Value Score™.
Read the full announcement here.