CO-OP Partners with Innovators, Engages Public to Help Credit Unions Fulfill Purpose at THINK 16

May 02 2016

RANCHO CUCAMONGA, Calif.–(BUSINESS WIRE)–In an age when many consumers are distrustful of big banks, CO-OP Financial Services is helping credit unions capitalize by partnering with cutting-edge companies to update the industry’s traditional focus on “people helping people.”


Credit union employees, speakers from organizations outside of the industry and consumers will come together for THINK 16, May 3-6 at the Hotel Del Coronado in the San Diego area. The four-day conference will provide a forum for presenters and audience to discuss and find solutions to financial challenges facing the modern consumer, including a live brainstorming session between credit union attendees and more than 40 local consumers.


“For nine years now, THINK has attracted world-class thought leaders to continue raising the bar on the credit union difference over all other financial services,” said Stan Hollen, President/CEO of CO-OP. “The goal each year is to develop and inspire impactful solutions for the needs of credit union members. This year’s conference is more interactive than ever, with a new emphasis on audience collaboration with our speakers to improve the financial lives of today’s consumer.”


Studies show Americans are looking for financial institutions that offer technology, serve as an advisor and play a positive role in the community. At THINK 16, CO-OP will unveil CO-OP Purpose – a new corporate social responsibility program that includes financial literacy education outreach, philanthropy, collaboration and research. CO-OP is marrying the fintech revolution with mission by partnering with the National Credit Union Foundation and other potential partners on the financial literacy components.


In addition, CO-OP has engaged the research firm Mission Measurement to demonstrate how corporate social responsibility programs can be profitable – with External Director Perry Yeatman highlighting at THINK 16 measurable success from companies such as Kraft and Unilever.


Read the full announcement here.

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