Oct 28 2014
Speaking: Sue Tobias
Based on our experience working with leading Corporations, Foundations and Nonprofits we have found that cause-marketing issues and partnerships are too frequently selected for the wrong reasons – such as a CEO’s pet project or heavy lobbying from potential partners or recipients. All too often, little consideration is given to aligning with consumer demand and company fit. Sue Tobias will present on how companies can avoid this trap, and measure ROI and social impact.