Chris Cyr, VP Data & Analytics
Chris is Mission Measurement’s Vice President of Data & Analytics. He is responsible for development and delivery of MM’s unique suite of research and data services for government, corporations, foundations, and non-profits, including overseeing the Impact Genome Project®. He has 15 years of experience managing complex primary and secondary research and data fusion programs for organizations of all sizes, increasing the flow of value-add data in complex decision eco-systems. He is formerly a member of the Mission Measurement consulting practice, where he helped corporate and private funders refine and optimize their philanthropic strategy.
Prior to joining MM, Chris was a leader in the Marketing Strategy & Insights practice at interactive agency, Rosetta (now SapientRazorfish), where he led research agendas for clients in over 30 countries. In this role, Chris fused disparate datasets (market research, customer data, behavior tracking, syndicated data) to design and optimize growth strategies and personalized marketing programs for industry leaders in consumer tech, entertainment, media, communications, and travel. His work included customer acquisition, cross-sell/up-sell, retention, loyalty, pricing strategy, media planning, product development, and CRM.
Chris holds a B.S. in Economics, with dual concentrations in Decision Processes and Finance, from the Wharton School at the University of Pennsylvania.